Review-It

Ethics & Independence

Editorial Independence

Our Commitment

Review-It's credibility depends on editorial independence and on being open about anything that could affect it. Our assessments follow published criteria, and where a conflict of interest exists we disclose it clearly. This page sets out the principles that guide our editorial work.

Ownership and Conflicts of Interest

Review-It shares ownership with Ghostline Apparel Ltd, a UK performance apparel brand that appears in some of our assessments and rankings. Review-It is run by its own editorial team, and Ghostline does not see, approve or pay for any assessment before publication.

Because of this shared ownership, every article that features Ghostline carries a disclosure at the top, and the Ghostline entry itself is marked. We apply the same published criteria to Ghostline as to every other brand, and we record its weaknesses as well as its strengths. Readers should weigh our view of Ghostline with this connection in mind.

If Review-It's ownership changes, or if any other conflict of interest arises, we will update this page and the affected articles.

Core Principles

  • No paid assessments - We never accept payment in exchange for assessments or favourable coverage. Brands cannot pay to be assessed, to improve their outcome, or to have critical content removed
  • No sold rankings - Assessment outcomes are based solely on the application of our evaluation criteria. Position or outcome cannot be purchased
  • Editorial independence - Assessment content is produced by the Review-It editorial team. Brands cannot buy or influence outcomes, and any ownership connection is disclosed on the article itself (see Ownership and Conflicts of Interest)
  • Transparency - We publish our methodology, evaluation criteria, and editorial policies. Readers can see how we reach our conclusions

What We Do

  • Conduct independent research for every assessment using publicly available evidence
  • Apply consistent evaluation criteria across all brands assessed
  • Correct errors promptly and transparently
  • Give brands the opportunity to respond to our findings
  • Publish our methodology and editorial policies openly

What We Do Not Do

  • Accept payment for assessments or improved outcomes
  • Allow brands to preview or approve assessments before publication
  • Remove or alter assessments based on pressure from brands
  • Publish assessments without proper research and editorial review
  • Use automated content generation without human editorial oversight
  • Accept gifts or incentives that could influence our coverage

Brand Responses

If a brand disagrees with our assessment or believes we have made a factual error, they can contact us to provide additional information, request a factual correction, or provide a formal response. We will not alter conclusions or remove legitimate analysis simply because a brand is unhappy with the outcome.

Questions

If you have questions about our ethics policy or wish to report a concern, please contact us at enquiries@review-it.co.uk.