Review-It

Ethics & Independence

Editorial Independence

Our Commitment

Review-It's credibility depends on independence. Our assessments are conducted without commercial influence, and this page sets out the principles that guide our editorial work.

Core Principles

  • No paid assessments - We never accept payment in exchange for assessments or favourable coverage. Brands cannot pay to be assessed, to improve their outcome, or to have critical content removed
  • No sold rankings - Assessment outcomes are based solely on the application of our evaluation criteria. Position or outcome cannot be purchased
  • Editorial independence - Assessment content is produced independently. No commercial relationship influences our analysis or conclusions
  • Transparency - We publish our methodology, evaluation criteria, and editorial policies. Readers can see how we reach our conclusions

What We Do

  • Conduct independent research for every assessment using publicly available evidence
  • Apply consistent evaluation criteria across all brands assessed
  • Correct errors promptly and transparently
  • Give brands the opportunity to respond to our findings
  • Publish our methodology and editorial policies openly

What We Do Not Do

  • Accept payment for assessments or improved outcomes
  • Allow brands to preview or approve assessments before publication
  • Remove or alter assessments based on pressure from brands
  • Publish assessments without proper research and editorial review
  • Use automated content generation without human editorial oversight
  • Accept gifts or incentives that could influence our coverage

Brand Responses

If a brand disagrees with our assessment or believes we have made a factual error, they can contact us to provide additional information, request a factual correction, or provide a formal response. We will not alter conclusions or remove legitimate analysis simply because a brand is unhappy with the outcome.

Questions

If you have questions about our ethics policy or wish to report a concern, please contact us at enquiries@review-it.co.uk.